was tasked with developing a rebranding strategy to refresh the image of campus students at the Addis Ababa Science and Technology University (AASTU). The goal was to create a more unified and professional visual identity that resonated with the student body and better reflected the university's mission.
This project was a success in providing the campus student body with a cohesive and professional identity, which led to a noticeable increase in student engagement and participation in university events.